Event:
Product Training
Location:
Eight Cities Across the U.S.
Production Company:
Event Think
Employee Training
We were asked to create a one-hour training for consumer electronics employees about mobile computing and "The Digital Home.” We needed to break out from the standard corporate image (which is often rejected by this audience) and do something that could be re-purposed throughout the year. We also were asked to use as many pre-existing assets as possible. Working within these parameters and the client's corporate branding structure we created a piece that used an audience advocate to demonstrate the company's vision, while doing it in a way the younger audience could relate to.