New Product Introduction JVC was introducing a brand new High Definition LCD Display to the best of Best Buy’s Home Theatre departments. They wanted their presentation to stand above the other vendors while still being informative. We crafted a show with an interactive ARS game hosted by two animated characters and a human co-host. The characters were called in by the host to help explain the technology behind the new display in simple terms without insulting the audience's intelligence. During the ARS game, the audience was divided into two teams and competed for prizes, and bragging rights. Because the characters were performed live for each show, they were able to cheer on their teams during a game that tested the audience’s knowledge about the information just presented. The spontaneity kept the audience involved and often in stitches.
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